Emerging artists used to spend most of their time down at the post office, licking envelopes, sending off cassettes and making further copies of their cassettes. Looking back, it seemed like the dark ages. Today’s indie music scene sees many new bands marketing themselves through the web. The emergence of several top bands over the last few months thanks to the Internet is proof that the cream will always rise to the top, and using the net, they have every chance of doing so.

Almost all artists have band pages nowadays. In fact, it seems to be the first step on the way to internet recognition. A band page will commonly feature a news page, a separate page for downloading music for free, a photos page, and a contact page. These band pages are, in effect, business cards for musicians. The website receives promotion on various music websites and forums, and the band can create their own image through web branding.

The idea is catching on. Many listeners want to listen to one particular genre, and are frustrated at mainstream radio offerings. By finding an internet radio station that fits their needs, they are introduced to new bands. New bands, in return, are being given an audience that has already decided which genre they want to listen to, and internet radio stations like Blue Beam Radio, for example, offer the top-rated bands prizes, such as a concert in New York. The potential to be heard is enormous; it simply requires time in front of the computer!