July 21, 2009
3 Complains Against Vodafone to ASA
Losing customers is a tough proposition and who better than 3 would know? In a bid to present the actual picture over Vodafone’s much publicised 7.2 Mb mobile broadband speed, 3 has protested against the former with the Advertising Standards Authority. 3’s letter of complaint points out that Vodafone’s speed claims are ‘deceptive’ and ‘hard to achieve’. It further states that the speed of 7.2 Mb is only available in some parts of the network and does not reflect the entire network’s speed.
With economic slowdown and migrating customers over higher promised broadband speeds, 3’s move is understandable. It is likely to put
Vodafone has already clarified that this top speed is only available in London and at the airports, while rest of the population can be provided with 1.8 Mb only in the near future and hopes to provide a speed of 3.6 Mb to 50 percent people by the end of summer. Big cities would get the promised speed during the second half of the year.
3’s representative stated that consumers can never obtain the highest promised speed, even if the mobile company uses 3.6 Mbps technology. Not sure if your broadband provider is living up to what they promised?.. Click on 3g broadband, to see what’s on offer for you in your area.
It may be noted that the promised advertised speeds can never be the barometer of a customer’s actual broadband experience. Thus, 3
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