Standing out at a Career Faire can make a difference in your job hunting. Career Faires are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a San Jose Area Career Fair in early 2010, 10 companies as showing up, and Dice has 82 career faires scheduled for this year across the States.

How do you get to the real interviews at a Career Faire? The contention can be noteworthy, but you can help yourself jump out from the crowd with advance preparation. At AA-Careers, we have a simple 6-step process to get ready. Plan to go? Here’s how to prepare:

First, investigate the organizations that are going and pick your targets. Use the internet to research the companies that are there beforehand. Go to their websites and see if they have their openings posted. Pick a sound number to target, and get ready to spend up to an hour researching each one. It’s hard to do more than ten in a day, and four to six is a much more reasonable target. For each hiring company, you want to know: recent news, key product lines, and exectuve names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job openings on the web, read them to see what the hiring department is looking for. Create a mapping of your achievements and skills to the demands of the job. Make the nomenclature match. If the hiring company calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.

Third, create a ‘mini sales pitch’ for each potential company/position combination. Write down a 90 second ‘thumbnail’ that you can repeat out loud describing why you are a good candidate for that job. You’ll use this in your resume and when you meet the company at the job stall.

Fourth, modify your resume for each job type. The objective on your resume should exactly match the job you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job requirements. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be simple to see that you’re a match based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be well groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, rehearse your ‘mini-sales-pitch’. Collect your research and the resume for each spot - bring a couple of copies for each – and put each in a intelligibly labeled folder. Keep them in a lightweight briefcase or folio.

Remember to smile, and good hunting!

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This type of marketing is similar to a consignment store. Your website pushes merchandise for this, every last sale brings in commission. There’s less work, fewer overheads, it sells 24/7, and it is simple to pick up.

At the start, you must make a choice as to what merchandise or market you want to specialize in. To achieve this, find out what a particular group of interenet users are expecting, and then which solutions are on offer to help them. An effective method of doing this is to look for unique highly targeted words and phrases; broadly speaking customers search for these less, but they convert far more into sales. These essential keywords can be found by using programs such as Micro Niche Finder. Data gathered by this software or similar programs or software packages creates a listing of related keywords allowing you to earn a good ranking in the search engines and generate a high number of hits. Additional data is supplied by Micro Niche Finder, for example search frequency, the number of other sites using the particular keyword or phrase, and inforamtion on your competitors as well. Ultimately, Micro Niche Finder information will help in getting the best domain, content for your internet site, and also find the best sales opportunities.

Putting together a website is the next step; but there are still crucial tasks to complete. You’ll need to fine-tune your web site for the search engines. Here SEO Elite information comes in. This application automatically analyzes the web sites of the competition and will provide you with advice on exactly what you need to do in order to receive top spot in the search engine results.

With SEO Elite the information provided by the application advises you on links, what words and phrases to concentrate on, and even an extensive listing of sites to submit articles to refer to. In a nutshell, Seo Elite information is much like to the advice that a specialist in search engine optimization would offer.

When you determine your niche, set up your advertising, and your web site has been put together, then all you need to do is further explode your search engine rankings. The profits will roll in regularly and you’ll wonder why you doubted that affiliate marketing could work for you!

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No matter how much we try to deny it, we cannot take a blind eye to the increasing threats that abound in the world today. The best way to protect ourselves is to take these threats on with the help of security and protection products and services offered by companies like Bellevue, Washington-based firm Intelius, a pioneer in the realm of information security.

Basically, what Intelius offers is predictive intelligence. While some of the threats we face may be unforeseen, others are merely direct results of bad and uninformed decisions. This usually involves poor judgment of the people we deal with in our day-to-day lives. Human interaction is becoming more complex and there is a lack of transparency in our dealings with people in various situations. For instance, when we decide to be romantically involved with someone, there really is little transparency in the process. The same goes for hiring a nanny, or taking a tenant, a lessee or a business associate. Very often, we do not have any information in our hands except those volunteered by the person.

The bad consequences of poor decisions are what Intelius aims to prevent. By providing online intelligence services such as background checks, criminal checks, verification, employment screening, people searches and protection tools, Intelius empowers individuals and businesses to take control of their decisions by allowing them to predict its consequences using fast, accurate, and reliable data. Equipped with this kind of information, people can decide better, and those who have tried the firm’s services have.

Intelius was co-founded by Naveen Jain in 2003 after observing that critical information about people remains difficult to access. In the age of information, possessing relevant data is crucial in succeeding within the personal or entrepreneurial sphere. Today, the firm serves over 10 million unique users all over America and is one of the most trafficked sites on the Internet.

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This type of marketing resembles a consignment shop. Your site pushes various products and for all your effort, every purchase earns you cash. There is less effort needed, very low overheads, it sells whilst you rest, and it’s easy to master. At the beginning, you must decide which merchandise or market best suits your business style. To get this out of the way, find out solutions to issues a particular market segment is suffering from, and then determine the best solution. One of the better ways to determine this easily is to search for unique narrow keywords; by and large customers search for these less frequently, however greater proportion of these end up in a sale.

To discover these important words and phrases, you should use Micro Niche Finder. Data collected by Micro Niche Finder or other computer programs and services will give you a listing of associated terminology that you may focus on in order to get a headstart when it comes to placing on an internet based search engine.

Further info is available by the application, for to illustrate search frequency, the exact number of competing web sites, even competitor details. Finally, the data generated can help in getting the right domain, material for your web site, and also point out the best sales opportunities.

Putting together a web site is next; yet you will plainly have to do a bit more than simply that. Getting a good performance on the search engines needs the fine-tuning of your web site. This is where Seo Elite information comes in. Your competitors’ internet sites are examined by the program which then provides suggestions on how to better search results. In SEO Elite the info supplied by the program indicates where you should find relevant links, the most profitable keywords, and details on how to upload articles. Concisely, SEO Elite information is similar to the information you might receive from an experienced SEO specialist. When you have decided on your target market, design some advertising, and your website is finished, then you are ready to further extend your search engine rankings. Your profits will roll in on daily basis and you will wonder why you didn’t think of this earlier!

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If you enjoy drinking wines and spirits like rum, tequila, and vodka, there’s one name that might suit your taste: Bacardi. Bacardi is famous around the world. The company offers various kinds of liquor like gin, vodka and sparkling wine. Mostly though, they’re famous for their rum.

Bacardi started as a small shop in Cuba that especially produced and perfected rum. Today, this Bacardi family-owned company offers an extensive array of labels including Bacardi rum, Grey Goose vodka, Bombay Sapphire gin, Martini vermouth, and Cazadores tequila, to name a few.

The Bacardi family has run the company since its founding in Santiago de Cuba in 1862. When Facundo Bacardi started the company, it was just a small distillery with nothing more than equipment for distilling rum and the fruit bats that made the distillery their home. It was Facundo’s wife, Amalia, who thought of using a bat as a symbol of the rums.

During their time, rum was not a very popular drink and was cheaply made. Facundo attempted to change this perception and make a living out of producing refined rum. He experimented and produced blends that eventually became famous overseas. Today, the Bacardi family has extended its operation. They now employ over 6,000 people across the globe.

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Possession of fashionable leather cold weather wear is a means of flaunting financial status among teens nowadays. You have plenty of selections in having your jackets and blazers. You can pick up stylish leather jackets and fashionable leather blazers in many colors such as black, red, gray, brown etc. Black and brown are the most popular shades when it comes to the color selection of leather jackets and blazers. You should not consider purpose of these jackets and blazers as a tool of protection in particular season. The use of the fashionable jackets and blazers make an intimidating impact.

There are numerous means in which a stylish leather jacket can be styled. Stylish leather jackets are popular mainly among bikers, people serving in several departments of the Defense Services, students and tourists.

Leather jackets and leather blazers can be grouped in a variety categories either on the basis of purpose they will be worn or on purpose of what material they will be made from. Some of the categories of the jackets and blazers are
• Classic Leather Jacket
• Classic Leather Blazer
• Leather Motorcycle jacket
• Bomber/flight leather blazer/jacket
• Racing and scooter jackets
• Leather waterproof jackets

Many kinds of leather can be found in the market.
Usually you see leather jackets either with buttons or zips. Stylish Leather jackets and fashionable leather blazers have a variety of sizes. On the basis of length size these jackets and blazers are subcategorized as waist length sized jackets and hip length sized blazers. You could find these leather blazers and jackets in assorted styles in the market like collarless ones and trench-coats.

Leather jackets gathered its popularity mainly during the 1950s after the famous Marlon Bando wore it. The other contemporary actors followed the suit and added up to the fame of leather jackets. Teenagers are very eager to imitate their filmy idols. This aspect helped in achieving more popularity for the leather jackets when it was used by Arnold Schwarzenegger in This helped in the popularity gain of leather jackets when Arnold Schwarzenegger wore it in his movie. Wearing a stylish leather jacket or classy leather blazer is believed as a means to be able to show off machismo.

It is a fact that leather blazers and leather jackets are worn either as a fashion or as a garment which offers protection. Though leather jackets are mainly famous among men, women are no exception for their vouch for these fashionable leather jackets and stylish leather blazers. Usually women wear these classy leather blazers to symbolize machismo and manliness. The factor has made the leather jackets a manner of showing life style, personality and position in the world of fashion.
Leather Jacket

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With the economy currently not doing very well, companies are having greater difficulty in securing pre-lets on development projects than ever before. As a result, many of these projects are on hold until a sufficient number of tenants have been found for them. One such project is the Scottish Provident Building, being developed by Australian firm Stockland, which was planned to house apartments, office space, and retail stored in the heart of the business city centre in St. Andrew Square.

Due to the poor response on the pre-lets front, the developers have refused to go forward with the project until sufficient interest is shown in the project by prospective tenants. The company’s UK Managing Director, Ken Lindsay, acknowledged that with the global economy in the state that it is, it is unreasonable to expect pre-lets to come in for the entire development project. However, he maintained that the lack of tenant interest is an issue for the company, and it will not break ground at the project until it is assured of a minimum occupation upon completion.

Developers usually attempt to get an idea of interest in a proposed project before making investments in them and spending time negotiating with contractors, but as Lindsay pointed out, the slow economy has caused this stage to proceed much more slowly than usual. Despite investors unwilling to commit to new projects, the office space market continues to tick over with the demand for desk space to rent.

While they wait, Stockland has ensured that they are fully prepared to commence work on the project without losing any time, by stripping the building of its interiors, thus giving the contractors a short lead-time to work with once they are given the green signal.

Thus, Stockland is merely waiting for the show of interest in the project to give them sufficient reason to invest more money into it.

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Affiliate marketing programs have sky-rocketed in popularity in the past few years. As one of the fastest and easiest ways to start an online home business people are jumping on this wave by the millions. Affiliate programs offer merchants the opportunity to employ vast armies of sales people who get paid for the results they achieve.

The rewards for affiliates can be very good, and the skilled affiliate marketer can earn many thousands of dollars per month. This win-win situation has led to an explosion in the number of affiliate programs that are available to affiliate marketers.

With this growth of affiliate opportunities have come many questions, such as: how do you go about choosing the right affiliate program for you? What qualities should you look for in a program and which gives you a good chance of making a sustainable income? Below are some tips that will help you to evaluate affiliate programs, and help you to avoid wasting time and money.

What Commissions Does the Program Pay?

It is very important that you know how much you can expect to earn from a sale. There is no point in spending time and money promoting a product that pays very small commissions. You could end up spending more on marketing than you make on sales. It is probably best to stick with marketing products with a high commission value, unless you have found a niche market where you can sell vast quantities of product, and make substantial commissions on your volume of sales.

How Much Traffic is their Website Getting?

Try to discover the amount of traffic the affiliate owner’s website is already receiving. Alexa.com is a very useful tool for doing this research. If the website is ranked in the top 100,000, the merchant is getting a good volume of traffic, so it’s possible that there may already be too many affiliates. If it is ranked below 500,000 it may be no good, or it could be a golden opportunity to make some real money by becoming one of the first affiliates!

Always research a merchant’s product if their website has a low traffic ranking. It may be a good idea to buy the product yourself if you can afford it. Otherwise you could do a search to find out if there are any negative reviews about it on the internet. Be careful who you listen to though because many people are in the habit of bashing affiliate programs with nothing to really support their comments. If you find a large amount of negative reviews with little positive ones then it would probably be a good idea to stay away from that affiliate program.

How Often Are Affiliate Commissions Paid?

Some affiliate programs pay commissions every week; some once a month, others only pay every quarter. It is important that you know how often you can expect a pay check if you are going to have financial control over your business. Do you have the financial resources to continue to market a product if you have to wait a long time before you get paid? It would also be wise to find out the minimum commission that you have to earn before you get paid.

Does The Affiliate Program Use Tracking Cookies?

Many customers do not buy on their first visit to a merchant’s website. It is important therefore that the merchant uses cookies for their affiliate program, so that you get credit if the customer returns and buys at a later date. Check out how long the cookies last. The longer the cookies lasts; the better the chances of you getting paid!

Does the Affiliate Program Pay on Subsequent Sales?

Some programs will only pay commission on sales that come through customers visiting their site via a direct link from your site. They pay you nothing for any subsequent purchases that the customer makes if they visit the merchants site directly. It is important that you get paid no matter what route the customer returns by if you are to build a sustainable affiliate business.

What Marketing Resources Does the Affiliate Program Offer?

Look at the type and quality of the marketing resources that they provide. Do they provide articles, advertisements, or other content that you can use to put on your site? Do they provide free guides, special offers, free viral e-books, or product samples that you can send to your list? If the marketing material they provide is good then it is likely that the business will provide good support for their affiliates.

Finding the right affiliate program for you can be tough to do. The best advice is to do your own research, follow the advice above, and listen to your instincts. Use the above questions as an aid to finding an affiliate program that enables you to reach your financial goals. You never know… You might just strike affiliate marketing gold!

Trent Brownrigg is a successful affiliate marketer. You can find the best affiliate programs at www.work-at-home-jobs-iowa.com/top_10.html

You Can Make Money at Home Now!

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Wherever you turn these days you’ll find articles covering every business strategy and tactic available to man, from how to make a great presentation to strategies for success all the way to negotiations and prospecting and getting a client to commit. But hardly anyone touches on the subject of breaking the ice with a new client and winning them over.

Experts say it takes only three seconds to make a first impression. That doesn’t give you much time to dazzle someone with your professionalism and polish, especially since it’s so difficult to change a first impression. Naturally that leaves most of us a bit concerned when meeting someone for the very first time, especially if a lot is riding on your presentation.

Since your success is based heavily on your approach along
with your understanding of the potential client’s goals and
purpose, it is up to you to plan for that first moment of
breaking the ice. If you investigate the approach and attitude of top producers you’ll discover that they all use some similar strategies for meeting and greeting a new client. Because they know just how important it is to prepare for the first meeting and how crucial it is to break the ice correctly, they come well prepared.

Consequently, whether your communication begins with a simple e-mail message, telephone call or person to person visit, the first contact is the most important. How you present yourself along with the questions you ask determines your success. And while there are no guarantees that any one strategy will work every time, applying the following few techniques will help make an impression that will certainly impact your very next presentation.

Make Your First Meeting Count!

1) The first and most important strategy for breaking ice is being fully prepared. And the best way to prepare is by knowing all you can about the company or individual you are planning to address. Prior to making an appointment, conduct some preliminary research about the company and individual so that you feel confident when making the first contact. Bios or articles about the person are often posted on the Internet so it’s usually easy to find information. By
knowing the company’s history or something about the individual, you’ll be in a better position to know what the prospect needs. Familiarizing yourself with the prospect opens the way to conversation.

2) To gain the respect of a potential client, there’s a lot more to communicating than just words. Your body language and your tone speak as loudly as the words you say, therefore each presentation must be offered with cheerfulness and confidence. Needless to say, your overall appearance is critically important to the way you present yourself. Feeling good about your appearance is critically important to the way you present yourself. In fact the confidence you feel both about yourself and your product might well be the primary ingredient for winning over a prospective client. When it comes to speaking about your product and your service, it is your confidence and belief in your product that does most of the selling. So during the first moment of meeting, greet the person with a firm handshake along with good eye contact. Stand and walk tall, keeping your shoulders back and your head erect. And don’t forget to smile.

3) We hear a lot today about the value of connecting with a person, yet what does That really mean? A connection comes when two people meet on common ground. One way you can connect with a potential prospect is by being your authentic self. Allow your personality, integrity and sense of humor to shine through. If the person you’re meeting is aloof or hard to connect with, they might just need a bit more convincing. So rather than leaping right into the sales presentation the minute you start talking,
speak first about some mutually interesting topics of conversation. If you did your homework you already know something about the company or the person, therefore you might try opening on a light note. After a few minutes, when you’ve had some time to relax and establish rapport, you can launch into your presentation.

4) There may be times when you meet with a client and you don’t feel an immediate connection. Although your first instinct is to run and find someone who’s a bit more compatible, perhaps you might consider viewing the situation from a new perspective. Consider it a challenge. Trying to find ways to connect with the person and then achieving it can be very rewarding. After all, your mission is to be the most important resource to your client therefore your goal is to impress the potential client with your ability to solve their problems. Pay careful attention to what the client really needs by actively listening. Don’t oversell or try to convince the client that what you have is absolutely perfect for them. State clearly and plainly how you’ll be able to help the client. Basically, before quitting on a potential client do your best to gain insight into the client’s needs. If it doesn’t work, you’ll know you gave it your best shot.

5) Listening to what your client has to say is extremely important. It may be basic Knowledge that one should listen and not talk too much, but in our exuberance to sell we often forget to listen. When paying attention to conversation, you learn a lot about the potential client. Therefore, a good rule of thumb is to listen more, talk less and glean the knowledge that will help you understand the prospect’s goals, concerns and overall needs. Ask questions, but be sure to pay attention to the answers. Additionally, use common courtesy by letting the prospect know that you understand how precious time is to him. If you requested 30 minutes and the potential client agreed, respect that time frame.

Breaking the ice can at times seem like a difficult task, but if you’re genuinely committed to helping your potential client, it won’t be difficult. Be sincere, respectful and open-minded. Take the time to understand the client’s needs and they’ll take the time to understand yours. If you plan, prepare and manage the initial breaking of the ice effectively, the potential prospect will soon be considered a well-established business associate.

Robert Moment is a best-selling author, business coach, strategist and the founder of The Moment Group, a consulting firm dedicated to helping small businesses win federal contracts. He just released his new book, It Only Takes a Moment to Score, and recently unveiled Sell Integrity, a small business tool that helps you successfully sell your business idea. Learn more at: http://www.sellintegrity.com or email: Robert@sellintegrity.com.

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It is often said that it is not who you know that matters, it is who knows you. Well I would like to extend this statement by saying that it is not only who you know and who knows you, but how well do you know them and they you?

In business, networking is the ultimate form of promotion. It can help you to obtain new clients, a new job, or even help you to move up the corporate ladder. It is the process of building relationships. Any time that you attend a meeting, trade show, or a social function, you are networking whether you realize it or not. It is the relationship that you have with people, a prospect or a client that makes the difference between success and failure.

Often we fail to realize the reasons that we have for doing business with an individual or a company. In the case of products that we regularly buy, what helps us to make the buying decision? There are those that will buy a specific brand of product because they trust that brand to be of a high quality or durability. There are others that will make a buying decision based on price, although this is less frequently the case. Often we simply do business because we feel good about it. In fact most purchases or decisions to do business are based on two things. Trust and comfort. Trust is a very intangible emotion or feeling. How do you measure it? How do you develop it?

Trust is measured by the feelings that are generated by a process of letting someone get to know more about you than just product, features and price. I know a gentleman who provides a seminar on selling to C-level executives. He says that to sell to the C-level executive you have to be more than a salesperson selling a product or service. To sell to the executive level, you have to be more of an advisor. You have to find needs other than the ones that you can fulfill and help them to fulfill these needs. In doing this, you become a “trusted advisor”. They feel “comfortable” that you have their interests in mind more than just making a quick sale and a commission.

In our daily process of seeking prospective clients, do we often just look for a person to pitch, or do we spend a bit more time getting to know them before we try to sell?

When we take the time to know a persons desires, dreams, and needs, and make an honest effort to help them realize that these things are important to us, we are really on the fast track to doing business with them. We are building the trust, confidence, comfort level, and most importantly the relationship that is needed to not only make the sale, but to create in them a resource for endless referrals.

As we go into the community meeting people who are prospective clients, we should keep the following in mind. The customer is a person just like me. The customer has needs other than the one that I can fulfill. Until I understand what the ultimate goal or dream of the prospect is, I cannot fulfill it with my product or service.

Selling and networking are about relationships. You sell in everything that you do whether you realize it or not. The time is now for more effective selling. Change the way you think about the prospect and the prospect will change the way that they think about you.

Jeff Glaze is the Editor of http://www.AtlantaEvent.com, founder of http://www.privacy-first.com e-mail certification program and the author of several e-books. His company, Mostcool Media Inc.( mostcoolmedia.com ), specializes in marketing planning, coaching, business networking training, web and media development. His e-book “The Six Xtremes Of Power Business Networking” is available here: http://www.atlantaevent.com/ebook.htm Jeff Glaze is available to speak to your group and can be contacted at 678.508.5975 Copyright © 2006 by MostCool Media Inc.

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