Standing out at a Career Faire can make a difference in your job hunting. Career Faires are starting to pick up, and a major job search company is running some nice ones, called Targeted Job Fairs. At a San Jose Area Career Fair in early 2010, 10 companies as showing up, and Dice has 82 career faires scheduled for this year across the States.

How do you get to the real interviews at a Career Faire? The contention can be noteworthy, but you can help yourself jump out from the crowd with advance preparation. At AA-Careers, we have a simple 6-step process to get ready. Plan to go? Here’s how to prepare:

First, investigate the organizations that are going and pick your targets. Use the internet to research the companies that are there beforehand. Go to their websites and see if they have their openings posted. Pick a sound number to target, and get ready to spend up to an hour researching each one. It’s hard to do more than ten in a day, and four to six is a much more reasonable target. For each hiring company, you want to know: recent news, key product lines, and exectuve names. Try to see if you know anyone at the target companies. You’ll end up with a page or two of research for each company/job.

Second, if there are job openings on the web, read them to see what the hiring department is looking for. Create a mapping of your achievements and skills to the demands of the job. Make the nomenclature match. If the hiring company calls customers "clients", your resume should do the same thing. The accomplishments should be written in the style of the hiring organization.

Third, create a ‘mini sales pitch’ for each potential company/position combination. Write down a 90 second ‘thumbnail’ that you can repeat out loud describing why you are a good candidate for that job. You’ll use this in your resume and when you meet the company at the job stall.

Fourth, modify your resume for each job type. The objective on your resume should exactly match the job you’re going after. The executive summary should be a written form of your “mini sales pitch” for the job. Then choose the achievements and skills that most clearly match the job requirements. Especially at a Job Faire, the purpose of your resume is a sales tool for you – to get you on-site job interviews. It should be simple to see that you’re a match based on your resume.

Fifth, dress and prepare as if you’re doing on-site interviews. Dress well and be well groomed. Don’t over do-it (this isn’t a date!) and don’t underdress (no jeans or t-shirts, no matter how much you paid for them). Avoid strong cologne or perfume.

Finally, rehearse your ‘mini-sales-pitch’. Collect your research and the resume for each spot - bring a couple of copies for each – and put each in a intelligibly labeled folder. Keep them in a lightweight briefcase or folio.

Remember to smile, and good hunting!

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The West End was declared the most high-priced office space this year and it is followed by Geneva, Hong Kong, Washington and Tokyo in the top five. Even though the rents are falling all over the world even now, but since there has been some steadiness, West End was able to come out on top.

DTZ Holdings Plc was the company that computed the results and it was discovered that West End had left behind Tokyo, Dubai, Paris and Hong Kong and it was further expected that it would be holding the spot till at least 2013.

From 2002 to 2008, West End assumed the first place as the most expensive rent a desk space but then slowly fell behind reaching the fifth spot. However, in 2009 when its rent rose to £13,289, it quickly became number one again.

The recession had triggered off the beginning of the fall in rent along with the reduction in the requirement for office space as companies were letting go of employees to cut costs. This was especially true of Singapore, where there was not only a fall in rent, but there was an increase in the number of new office spaces at the same time.

Places like Midtown New York, Hong Kong, Paris and Dubai that are supposedly high-class also experienced problems as their rent fell low by 20% whereas Tokyo only saw a fall of 8% when calculated in terms of dollars.

It is believed that the power of the European pound played an important role in helping the West End snatch the first place.

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Ever wonder who narrates your favorite programs? A career in voiceover work typically start with decent voice over training. voice over training covers many different facets of voiceover work from vocal training to what to expect in the vocal booth when recording. Even small things such as what to drink before recording and how to breathe when delivering your lines are all a part of voice over training. Voice over training studios, such as the EdgeStudio.com Voice Over Industry Center, is where you go to learn the art of voice over acting. A career in voice over talent can be lucrative as well as fulfilling.

One of the fundamentals of voice over training is proper pronunciation. Did the wind blow or did the toy wind up. Is Mr. Stein holding a beer stein? Because pronuciation can vary by region it is vital to verify the copy before you begin taping. Some producers will furnish a guide with the specified way to pronounce certain common or unusual words, and first and last names that may be questionable. If you are not offered these guidelines along with your copy, then it is your job as voice over talent to go over and affirm the script. A quick read through will sort out any possible issues so that the job can be completed in as few takes as possible and so that you can develop a reputation of professionalism and reliability.

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Each company aspires to lure potential clients to their business. If you encompass a monopoly or uncommon product your marketing goal is to fill your customers desires with your products. Nowadays obtaining that monopoly or exclusive agenda is close to impossible, and even if you can learn it odds are another will clone it very like a flash.

Wouldn’t it be wonderful if your marketing finances was bottomless and you could try it all including the web, print material, television, newspapers, radio..), and you would surely to get great results. Unless your Microsoft, Google or Ebay odds are you don’t have the meanseto do that. The initial thing you must do is identify who your market is. Do you sell locally, nationally or globally. Even if you can sell nationally or worldwide is it worth it? In order to sell nationally you have to have sufficient resources both financially and in support workers. Your market is greater than settling just for locally but your competition is usually better as well.

More often we are looking at targeted marketing. Identify your market, deliver less advertising material but control it to individuals who you really have a possibility to sell your merchandise too. Build a list of potential clients ( using Dunn and Brad Street lists, Yellow Page Lists, Industry Lists, Industry Show lists,…). After you have a list start organizing a file of potential clients who’d you’d like to market to. Take into concideration Variable Data Marketing plans or direct marketing Email campaigns. At all times try to tackle your customers needs instead of than focusing on your product.

You barely have one possibility to make a excellent impression. Initially try to offer your potential client a “discount” or “special offer” for them to use your product. They need to have some incentive to distinguish you from your competitors. Your good name and reputation are great once when they become existing loyal customers means nothing to a sceptical prospect. Stay away from going the cheap route. Use a quality printing company, create an exciting campaign, consider promotional products, or a professional web presence. Brochure printing or flyer printing has proven to be successful marketing campaigns. You must stand out to make an impression.

Once you get a lead from your campaign, you must service, service, service. As easily as it might have been to get some one interested, it usually is just as easy to lose their business. A dissatisfied customer usually does more harm to your company’s reputation and image than all the good can you receive from your happy customers.

Visit our website for more information. Click here.

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According to a report released by BNP Paribas, the Midlands office rentals are likely to continue with their declining trend for another twenty months at least, with rates stabilizing in the year 2011, and showing a steady rise after that. The pattern is likely to be repeated in the case of retail space as well, according to the findings of the report.

Birmingham however is not the hardest hit place in the UK as far as rentals are concerned. The area likely to bear the worst brunt of this decline is West Midlands, with rentals dropping down to 6.8% in 2009 and a further 4.5% in 2010. The year 2011 will see stability in the market, followed by a rise of 5% and 7% in the years 2012 and 2013.

With falling rentals, there will be a fall in capital valuations as well. An overall decline of close to 15% has been predicted by Paribas by the end of 2009. West Midlands offices will see a decline of 10.9% in the year, while retail and industrial markets will fall by 10.8% and 10.5% respectively. However, not all is lost, as the year 2010 should see a reversal of the trend with a rise of 9.5% and 5% predicted for the office space and retail sector respectively.

The head of research at BNP Paribas Keith Steventon believes these dropping valuations should woo buyers who will be eager to capitalize on the situation and acquire desk space to rent. The focal point of activity will be Central London, with a number of deals likely to happen there. However, his colleague David Allen says that since institutions will not be easily able to replace assets once sold, the inclination to do so will be limited.

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Losing customers is a tough proposition and who better than 3 would know? In a bid to present the actual picture over Vodafone’s much publicised 7.2 Mb mobile broadband speed, 3 has protested against the former with the Advertising Standards Authority. 3’s letter of complaint points out that Vodafone’s speed claims are ‘deceptive’ and ‘hard to achieve’. It further states that the speed of 7.2 Mb is only available in some parts of the network and does not reflect the entire network’s speed.

With economic slowdown and migrating customers over higher promised broadband speeds, 3’s move is understandable. It is likely to put Vodafone, UK’s supposedly fastest network because with its claimed 7.2Mb mobile broadband speed, in a defensive mode.

Vodafone has already clarified that this top speed is only available in London and at the airports, while rest of the population can be provided with 1.8 Mb only in the near future and hopes to provide a speed of 3.6 Mb to 50 percent people by the end of summer. Big cities would get the promised speed during the second half of the year.

3’s representative stated that consumers can never obtain the highest promised speed, even if the mobile company uses 3.6 Mbps technology. Not sure if your broadband provider is living up to what they promised?.. Click on 3g broadband, to see what’s on offer for you in your area.

It may be noted that the promised advertised speeds can never be the barometer of a customer’s actual broadband experience. Thus, 3

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With the economy currently not doing very well, companies are having greater difficulty in securing pre-lets on development projects than ever before. As a result, many of these projects are on hold until a sufficient number of tenants have been found for them. One such project is the Scottish Provident Building, being developed by Australian firm Stockland, which was planned to house apartments, office space, and retail stored in the heart of the business city centre in St. Andrew Square.

Due to the poor response on the pre-lets front, the developers have refused to go forward with the project until sufficient interest is shown in the project by prospective tenants. The company’s UK Managing Director, Ken Lindsay, acknowledged that with the global economy in the state that it is, it is unreasonable to expect pre-lets to come in for the entire development project. However, he maintained that the lack of tenant interest is an issue for the company, and it will not break ground at the project until it is assured of a minimum occupation upon completion.

Developers usually attempt to get an idea of interest in a proposed project before making investments in them and spending time negotiating with contractors, but as Lindsay pointed out, the slow economy has caused this stage to proceed much more slowly than usual. Despite investors unwilling to commit to new projects, the office space market continues to tick over with the demand for desk space to rent.

While they wait, Stockland has ensured that they are fully prepared to commence work on the project without losing any time, by stripping the building of its interiors, thus giving the contractors a short lead-time to work with once they are given the green signal.

Thus, Stockland is merely waiting for the show of interest in the project to give them sufficient reason to invest more money into it.

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Employing leaflet distribution services are one of the best means to increase that xfactor over your rivals. How? Direct Mailing is the answer. By using a sustained leaflet distribution advertisment you can reach uttermost
exposure via the letterbox. Its a very over looked promotion technique which works very well, that is ofcourse is using leafet distribution

If your merchandise is designed to appeal to a popular market and you want to focus on a really specific area, mailbox campaigning is a good, low-budget way of contacting your target market.

But careful in the planning of your leaflet distribution promotion as this is key if you are to make the most of your investment.

Leaflet distribution provides you to yield particular answer from targeted groups of customers. It’s a particularly
functional instrument for small businesses because it lets you to direct reasonable resources where they are most probably to bring forth result and appraise the success of promotions accurately by studying replies. But remember that the answers of leaflet distributoin aren’t secured. A poorly projected or targeted adverting campaign will be a waste of cash

There are a list of diverse methods in which leaflet distribution has been applied in a policy-making capacity. Several of these causes are as follows. One of the most everyday functions of leaflet drops is to provide individuals with info to counterpunch info that has been distributed by the opposition. The brochures can also be used to endanger people with an assault. This is particularly probably in conflicts in which armies can inform enemy scout groups that they will occupy if no action is taken. The leaflets in war situations are often used to encourage the opposition to surrender and if how to go about surrendering without facilitating a retaliation.

If you have determined that a leaflet distribution will be a right form of campaigning in order to bring in some much required possible patronage, then you need to set about the chore of choosing the most flushed business to carry out the distribution for you.

In That Respect there are alot of elements to be thought when doing this, these are influential in receiving the best leads from your campaign.

You need to consider where you are going to aim your booklets and the coverage and incursion that you want to attain. If you are just considering of a small distribution in the local area, it may be foresightful to select a smaller localised company who just handle the little distributions in one area. They are quite probably to be cost effective, and have shorter lead times. Accountability may be a problem if things do not go according to plan, so this needs to be counted against the number of financial outlay.

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When you go to trade shows you probably pick up brochures.

What do you do with them?

In the majority of cases I’m willing to bet you either leave them
to fester in the lovingly designed show carrier bag or you scan
some of them and then throw them away.

Do you read any of the brochures you get through the post or left
by sales people?

If you don’t read brochures why do you think your prospects will?

If your brochure is all about you and very little about your
customer it wont get read. If it’s not read it can’t sell
anything. That means you’ve just lost another prospect because
your brochure didn’t do its job right.

What A Brochure Isn’t

Designing a brochure is not simply the managing director,
marketing director or Mr Average Copywriter simply dumping
everything they can think of about your company and its products
into a four page 4 colour brochure.

Explaining how your business has grown from strength to strength
over the last 5 years, or how the new widget is now also
available in puce and lemon is boring.

In fact most brochures are deeply boring. Maybe not to you as the
business owner - but to the most important people you know.

Your customers and prospects.

Neither are brochures an art gallery for your in-house or
external graphic design team to show off their brilliance with
well produced photos, line art and consistent house style.

After all winning awards for your brochure is not as important as winning sales. Is it?

Have you found salespeople who are unwilling to give customers
your brochures? That’s because good sale staff instinctively know
whether your brochure helps or hinders sales.

So What Is A Brochure?

It’s purely and simply just another sales tool. It’s part of your
marketing tool set. Please treat it that way.

Use Sizzling Copy To Hit People Between The Eyes.

Don’t take up the space on the front, or back, covers with your
logo, managing directors head shot or a stock photo of a forklift
truck or someone attractive sat gazing transfixed at a computer
screen.

Smash Through Buyer Inertia With A Captivating Headline

Instead use a great headline to encourage people to open and
investigate what you’ve got to say.

You could use any of the following headlines:

If you’re in the car hire business you could say “7 Reasons Why
Car Hire Is Costing You Too Much”. Then explain why in your copy
inside and further explain how you can make sure the prospect
avoids those costs.

Perhaps you’re in IT or software services? Your headline could be
“How To Sell More to Your Old Customers”. Then you explain how
implementing a customer relationship management system gives the
ability to follow-up properly.

But whatever company you’re in tell your customer something you
know they want to know.

Write Copy That Tells And Sells

When you’re writing the copy inside your brochure make it
interesting, arresting and intriguing.

Give your prospects some interesting facts they don’t know.

Stir in some great customer testimonials. If you don’t have
testimonials start talking to your customer to get some.

You’re writing the copy to sell your product or service. So the
writing is vitally important. Next you need to make sure that
you’ve got necessary line art, photos or other graphics at
appropriate points in the brochure. Whatever you do remember
graphics are there purely to support the copy.

Any graphics you’ve got make sure that you have a caption so that
people don’t get distracted and keep wondering what it’s about.

Make sure that your brochure has all the ways your customer can
get hold of you and order. That includes having an order or
enquiry form they can fax to you.

Finally, one of the most important elements in the brochure: The
Offer and action.

You need to offer your customer something for doing business with
you.

You could offer any of:

- free bonus reports
- audio CDs
- DVDs
- Different payment options
- Strong guarantees
- Bundled with other products or services

Whatever you do make sure you’ve a call to action with a deadline
for your offer. Your brochure needs to make clear the next step
for your customer.

How Do You use Your Brochure?

Don’t leave it lying around like yesterdays newspaper. You’ve
paid good money to produce it. Treat your brochures with respect
and give them or send them to people you want to do business
with.

At trade shows a good approach is to suggest that you’ll send a
brochure to your prospect. That way you can keep following them
up with further offers.

Jay Abraham is the world’s highest paid marketing guru at $5,000
per hour. He notes that sending a brochure to a prospect without
a well-written and interesting covering letter reduces response.

Stapling an envelope with an interesting headline, such as “5
Ways To Slash The Cash That Drains From Your Web Site” gets
people interested.

They’re going to read that letter.

The letter needs to spell out what the major benefits are and
where they are in your brochure.

Proof of effectiveness of adding a letter is given by Troy White,
writing in Duct tape Marketing, he says:

“…Info USA who sells direct mail database lists started testing
this (sales letter,Ed) with their catalogs and saw an immediate
300% improvement in orders. All with a simple letter attached to
it!”

Similarly use direct mail and send them out to the companies
you’d love to do business with. Make sure you’ve a personalised
selling letter with every brochure you put out there.

Write and design your brochure as if you were standing in your
customers and prospects shoes.

Do it right and you’ll deliver a brochure that gets read from
cover to cover and prospects find informative and buy from.

Remember if you’re not willing to invest up front in producing a
brochure that sells you can’t expect anyone to take action from
it and you’ve completely wasted the money to produce it.

Get more free tips from the Marketing Magician’s Blog go straight to http://www.acornservice.blogspot.com and sign up for a regular email feed. (The blog currently has over 12 months of solid postings so you’re going to find a gem you can use.

Get a free copy of Jim’s book for SME’s called “How To Leap Ahead Of Your Competitors by emailing him at web@acornservice.com with “ezine” in the subject line.

Check out Acornservice’s site to opt in to Jim’s free and no obligation seminar series on profit-driven business growth.

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